Awareness Campaign Gets Residents to Think Outside the Car


"New Haven’s cam­paign to pro­mote al­tern­at­ive trans­port­a­tion as an easy choice for all res­id­ents is re­du­cing CO2 emis­sions by re­mov­ing the stigma as­so­ci­ated with pub­lic trans­port­a­tion.

In 2014, New Haven, Con­necti­cut, launched an ini­ti­at­ive to pro­mote the use of pub­lic transit and act­ive mo­bil­ity in an ef­fort to make al­tern­at­ive modes of trans­port avail­able, ac­cess­ible, and at­tract­ive for all res­id­ents and con­trib­ute to the city’s goal of re­du­cing green­house gas emis­sions. Pro­jects un­der the GoNe­wHavengo ini­ti­at­ive in­clude ped­es­trian way­find­ing, pop-up bi­cycle in­fra­struc­ture, and tabling at open streets and com­munity events, reach­ing hun­dreds of New Haven res­id­ents each year. Fur­ther­more, the cam­paign en­cour­ages busi­nesses and their em­ploy­ees to use al­tern­at­ive trans­port­a­tion by run­ning car-free com­mut­ing chal­lenges and provid­ing in­form­a­tion on transit pre-tax be­ne­fits, cus­tom trip plan­ning, ride-shar­ing plat­forms, and free bike rack in­stall­a­tion."

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Part of Solution

  • Social Equity & Climate Change for Cities100

  • Photo credit


    • Sociale new haven gonhgo i bike 768x432

    Organisations Involved